Appliance industry: annual sales rebounded sharply in December than

12 month sales rebounded sharply in DecemberGrowth beyond our expectations, which refrigerator
monthlysales sequentially grew 20.96%, an increase of more
Sellair conditioning, up 39.76 percent; a fourth consecutive
Household appliances to rural areas up to 5,963,600month to change the slowdown in sales growth for
units, sales of 1.174 billion yuan, sales were a recordthe total contribution of a force. The first quarter of
monthly high of the year, the chain has more than 35%.2010, there is the Spring Festival, various types of
We comment in November sales forecast inhome appliances to the countryside is still rapid growth
December onin product sales can be expected.
Appliances to the countrysideLook forward to 2010, bringing home appliances
Sales will accelerate, in December sales of homecontinued high growth in 2010 the Ministry of Finance
appliances to the countryside of high growth more inthrough the following four measures will increase the
line with our expectations, but the high growth rate hasintensity and effectiveness of home appliances to the
exceeded our expectations. We believe that highcountryside: first, substantially increase the price ceiling
growth for two main reasons, first sold in recenthousehold appliances to rural areas; Second, to further
months, a large proportionimprove the next subsidies for rural household electrical
TVappliances and the method; three provinces can be
, Washing machines now in peak season consumption,co-opted a variety of local reality into the scope of
grew rapidly; second New Year's Day pre-holidaysubsidies; 4 is the inclusion of state subsidies for farm
boost consumption, other products have risen.and forestry workers to the object. 2010, rural areas
TV grew faster, has continued to increase the TV isnow have a clear limit household electrical appliances,
the largest increase in December of products, salesall products have a substantial increase in the
increased by 80.89 percent, while sales growth higher,price-cap. Limit color TV sets up a times, the product
up 90.35 percent. Annual sales data from the look,range of both limit up more than 50%. Limit the
color TV sales accounted to 22.24%, smaller thanupgrade will enable more high-end products into the
Refrigeratorrange of home appliances to the countryside of the
, Second place; but higher sales growth, nearly twosubsidies, as some
months, TV has become the largest share of homeWashing Machine
appliances sales. TV sales are showing a gradualAnd 42-inch or more large-size LCD TV, which has to
increase in the average price trend in the first half ofa certain extent, color TV sets and washing machines
1204 yuan from 2009 up to December of 2206 yuan.to accelerate spending to upgrade the rural areas. We
This also explains the accelerated replacement withbelieve that high-end appliances to rural areas by 2010
color TV, rural residents in the growing demand bythere will be a new round of peak demand, we expect
high-end color TV, color TV with our consumption inthe appliances to the countryside overall sales growth
rural expectations. We believe that morein 2010 is expected to reach 30%.
LCDFocused company we believe that the policy
TV will enter the rural household appliances to therecommended increasing the degree of home
countryside.appliances to the countryside in 2009 will benefit the
Other products in the off-season sales growth to belarger companies continue to benefit from the product
overlooked are two refrigerators and cooling productslimit the increase to some high-end products into the
Air conditioningrural market, good leading companies.