| The home fragrance market is booming. From | | | | "Women want more than just pretty air; they want |
| perfume, toiletries, and cosmetics to pre packaged | | | | clean air at home and at the office." |
| foods. It is currently a multi billion dollar industry that | | | | The La Tee Da fragrance lamp catalytic conversion |
| continues to show strong growth. The strongest | | | | process is the same as that used by the old time |
| growth has taken place in the last 5 years and is | | | | European catalytic burner (effusion lamp) of Justus |
| expected to continue through 2007 and beyond. | | | | Von Liebig. Using this catalytic conversion La Tee Da |
| Western Europe, Japan, and the US continue to lead | | | | fragrance lamps are highly efficient at sanitizing indoor |
| with 65 percent of demand and over three-quarters of | | | | air, not masking it. These fragrance lamps kill bacteria, |
| world wide production of home fragrance products. | | | | including odor causing bacteria, and the unpleasant |
| Rapid growth of home fragrance sales has also been | | | | smells from dirty laundry, pets, mold, musty closets, and |
| registered in Asia/Pacific, Latin America, and Eastern | | | | bathrooms. Frying fish tonight? No problem. La Tee Da |
| Europe. | | | | to the rescue! Cooking odors neutralized, fast. Not just |
| Market researchers attribute the growing trend of | | | | temporarily masked. Automobile manufacturers utilize |
| home fragrance popularity in the US to the fact that | | | | the same catalytic conversion process on the cars we |
| we are spending more time at home. We are using | | | | drive to reduce or eliminate noxious fumes, smoke, and |
| home fragrances to UN-stress ourselves and make | | | | odors from automobile exhaust. |
| our indoor environment a healthier and more pleasing | | | | In Europe, before the days of modern electronic indoor |
| place to be. And we like it, it makes us feel good. | | | | air purification, the catalytic burner (effusion lamp) was |
| Consumer research is quite convincing. People feel | | | | used extensively in institutions such as hospitals, |
| better about themselves and are more comfortable at | | | | medical clinics and other facilities that required a high |
| home when a home fragrance delivery system in use. | | | | degree of indoor air purity. German holistic chemist |
| Market researchers also point out that consumers are | | | | Justus Von Liebig discovered that through the |
| eagerly embracing home fragrance products that | | | | oxidation of primary alcohols the effusion lamp was |
| neutralize odors and bacteria in our indoor air, not just | | | | efficient in neutralizing bacteria, allergens, and other |
| cover them up. A stylish home fragrance delivery | | | | impurities in the air including smoke and foul odors. |
| system which can be displayed as decor in the home | | | | Aware of the health benefits of the effusion lamp, the |
| or work place. Consumers desire an attractive as well | | | | French began to add liquid fragrance to their effusion |
| as efficient home fragrance delivery system. | | | | lamps. Leave it to the French to transform the effusion |
| There are many home fragrance delivery systems | | | | lamp into the home fragrance delivery system we |
| available to us today. From the plug-ins, solids, and | | | | today call fragrance lamps. Fragrance lamps have for |
| sprays, to name a few, which temporarily mask or | | | | many years been a fixture in homes across the |
| cover up odors and are readily available in the local | | | | European Continent and are rapidly gaining popularity in |
| supermarket. To the stylish and very much in vogue | | | | North America. Why? Because fragrance lamps |
| Fragrance Lamps which you won't find in the local | | | | sanitize as well as fragrance your indoor oxygen. |
| supermarket. Fragrance Lamps can be found in | | | | Neurologist Alan Hirsh director of the Smell and Taste |
| specialty gift and decor shops, and on line. One such | | | | Treatment Center of Chicago has studied fragrance |
| Fragrance Lamp is the La Tee Da collection of | | | | and the positive relation it can have as an aid in |
| fragrance lamps. La Tee Da is leading the way in | | | | learning, reducing or increasing the desire to eat, and in |
| home fragrance effusion lamp technology. La Tee | | | | arousal. |
| Da's exclusive scalloped burner design enhances the | | | | Retailers and restaurateurs are taking notice of the |
| home fragrance experience. La Tee Da fragrance | | | | power of fragrance. Case studies of restaurants and |
| lamps or effusion lamps as they are sometimes called | | | | retail shops using fragrance delivery systems to |
| are made of hand blown art glass. These fragrance | | | | create ambiance and a perceived pleasurable |
| lamps come in a wide variety of colors, shapes, and | | | | shopping experience are quite satisfied with the results |
| sizes. La Tee Da fragrance lamps befit any decor, | | | | of fragrance. Customer surveys consistently prove |
| home or work place. | | | | that fragrance ranks high among reasons for |
| Sonia Perez of Coronet Gift Solutions in Florida says | | | | customer loyalty to a particular store or eatery. Also |
| her retail customers are becoming creative in their | | | | customer word of mouth advertising regarding the |
| approach to home fragrance. "They like to have | | | | fragrant environment brings in new customers. |
| different fragrances for each room of their houses. | | | | Retailers are exploring the power of fragrance, or |
| Say, Verbena in the bedroom and Sandalwood | | | | scent to stimulate favorable emotional and behavioral |
| Mahogany in the living room or den." Some of her | | | | responses of consumers. Hirsh also points out that the |
| customers fragrance 3 or 4 rooms, each with a | | | | Nobel Prize in medicine was last year granted to |
| different fragrance. Sonia recommends fragrance | | | | researchers who discovered how olfactory receptor |
| lamps because of their style and their ability to sanitize | | | | cells enable humans to recognize and store in memory |
| the air while they fragrance it. "Fragrance lamps are | | | | 10.000 different odors. Hirsh states, "I think we are |
| great! And collectable too." She also supplies interior | | | | going to be seeing interior decorating with smells in the |
| designers who love using fragrance lamps as a decor | | | | future, the same way we do with color." Sounds good |
| embellishment. "The La Tee Da lamps work well as an | | | | to me. Decorate my bedroom in Verbena, my |
| attractive accent piece to the design scheme and at | | | | bathroom in Lavender, and my kitchen in Cinnamon |
| the same time fragrance and sanitize the room or | | | | Apple. Fragrance me with Bayberry in the den and |
| entire house, and their clients adore them" .Pure indoor | | | | Fresh Cut Clover in the laundry room. Sound good to |
| air has become a priority with consumers says Sonia. | | | | you too? You bet it does! |