| Lighting business and home decoration "experiential | | | | customers the best service?? This is a formula |
| marketing" concept is not simply refer to a simple | | | | whereby the development of enterprises. |
| combination, but an integration and coordination, is a | | | | We no matter what kind of marketing model to |
| customer-focused, through the display, scenario, | | | | promote, sell their lighting products, our ultimate goal is |
| coordination arrangements and the specific experience | | | | to achieve as much as possible to meet customer |
| of integration processes designed to allow customers | | | | demand, the marketing science approach to customer |
| to experience a wonderful and deep impression | | | | service. Let us not talk about "experiential marketing" |
| produced, and the greatest degree of spiritual | | | | of the results, it is a need to foster, promote, promote |
| satisfaction in the process. Consumption demands the | | | | a new marketing approach, a road is long Come |
| pursuit of emotional and situational, and create | | | | process. But we can be sure its development trend |
| memories worthy of consumers of activities, its focus | | | | and necessity, as we have lighting industry, from oil |
| is interactive, reflecting the respect and understanding | | | | lamps to the incandescent lamp, from incandescent to |
| of consumers. It is the system of a marketing strategy, | | | | energy-saving lamp or discharge lamp, the lantern, |
| not just a product sales approach and process, it is the | | | | each stage of development are based on innovation |
| target customers through a full analysis, an appeal to | | | | as the guide, the human progress is that a brave |
| the consumer theme and theme around this part of | | | | exploration and innovation. We can do some creative |
| process design, theme, and reflect the theme of | | | | lighting products, to make some bold and innovative |
| interactive experience with your consumers, and | | | | improvement, why can not we inject the same in the |
| eventually to the formation transactions. | | | | marketing of some new and innovative elements? |
| Experiential Marketing (experiential marketing), it means | | | | In fact, for experiential marketing for nothing less than |
| to consumers more participation, integration, so that | | | | the scene, display, harmony with, sensory experience, |
| they immersive view, empathy. In many cases, | | | | comprehensive consumer subconscious induction ... ... |
| consumers buy a lamp, his first sense is a friend from | | | | well these factors, targeted customers to creative |
| his home decoration surrounding the recognition, the | | | | ways to attract their attention, arouse their surprise, |
| second is from the decoration decoration design | | | | interest , agree on the issues of centralized or |
| renderings to bring the visual sense, and the third He | | | | distributed for customers to create awareness and |
| probably is the decoration of their own needs the | | | | problem-solving experience. This experience is felt |
| general layout of the space environment. | | | | from the visual to a process, is an intuitively to the |
| Some we can easily see from this information that | | | | heart of the fermentation process, the customer |
| consumers often buy lighting products at the time and | | | | through the formation of visually understanding and |
| do not have a complete concept, they need external | | | | perception of the product, ultimately the product has a |
| guidance and light of its own to enhance their | | | | very strong desire to buy. |
| experience to judge the products purchased | | | | In exchange dealer spoke with a number of |
| understanding. Therefore, we do not sell consumer | | | | experiential marketing in this issue, I found a very |
| products, we passed the scene, layout, furnishings, | | | | interesting phenomenon, if it is to do project-based |
| display greater sensory awareness to consumers, a | | | | dealer, he certainly is a negative attitude, and if the |
| palpable feeling, not to buy products so that | | | | main form of distribution is retail business, he |
| consumers can fully enjoy the product experience to | | | | expressed strong interest. From these phenomena |
| his feelings. | | | | can explain a problem, lighting products, the main scope |
| Because of the unique personal lighting products, | | | | of experiential marketing, retail-based, is a direct target |
| decorative features, it can display the scene through a | | | | audiences to experience the atmosphere of the |
| number of experiential arrangement can be passed to | | | | scene, the dealer, he can carry out many ways to |
| the consumer reference and guidance of some visual | | | | experience style marketing, such as open area to |
| information, so that the decorative lighting business and | | | | select some good-quality lighting products and home |
| home combination of experiential marketing will | | | | decoration products with harmony, so that consumers |
| inevitably become a future trend. Objectively speaking, | | | | have the light of experience with the process of |
| the lighting products sold from the first sitting beginning | | | | resonance; If the store size, experience the local area |
| to marketing, to promotions, and then gradually raising it | | | | can do, combined with a number of effect picture |
| to one kind of new marketing model, which is a | | | | books, electronic atlas of lighting and home furnishings |
| necessary, should be required by the market and | | | | show, delivered to consumers more to experience |
| customer requirements. Times, market-oriented at | | | | space. |
| different times, optimize sales model to provide | | | | |