| Do you have a promotional merchandise plan in place | | | | plastic promotional pens can easily last for up to a |
| for this Christmas? A recent study by the Promotional | | | | year. Nice quality desk alarm clocks and sturdy |
| Products Association International (PPAI) offered a | | | | earthenware mugs have much longer lifespans. |
| few reasons why you might want to if you do not. | | | | Low cost promotional gifts are perfect for promotions |
| The study suggested that 83% of the people asked | | | | throughout the year. You can easily send promotional |
| liked receiving promotional gifts. From experience I think | | | | stress balls, rulers, notepads and printed plastic |
| this figure could be higher. That said, there isn't anything | | | | paperclips out with your direct mail shots and even |
| wrong with putting a smile on the face of 83% of your | | | | invoices. These useful products keep you brand and |
| customers is there! | | | | contact details in front of your important customers at |
| The study also suggested that 58% of those | | | | a fraction of the price of other marketing strategies. |
| questioned actually kept their gifts from one to five | | | | Higher quality brand name metal gift pens, crystal desk |
| years. That is a lot of free advertising time for you and | | | | clocks and crystal paperweights are extra special gifts |
| your brand. | | | | that are usually given to customers in person to thank |
| Let's look at which gifts are proven brand builders. | | | | them for their custom. These gifts have a much longer |
| There are a lot of them and way too many to mention | | | | shelf life and have the potential to promote your brand |
| in one article but stick with me here. What is it that you | | | | for many years. |
| use in your home or office every day? | | | | Don't forget your top employees. Almost everyone |
| Chances are you will have a good quality pen, a | | | | enjoys receiving promotional items so they are ideal |
| favourite mug, a clock or two and a few other popular | | | | used as employee incentives and appreciation gifts. |
| desktop products. You have these products because | | | | Have you ever received a promotional gift from a |
| they make your day to day life either easier or at least | | | | supplier that you still have after many years? A gift like |
| more enjoyable. | | | | that is perhaps the perfect gift for your top clients. |
| These are the types of promotional gifts you should | | | | Would you care to share your ideas, favourite gifts or |
| be giving to your customers. Good quality pens, even | | | | experiences by leaving a comment here? |