| Though there is a trend that eye wear become | | | | the field. That' to say, people can get these eye wear |
| cheaper and cheaper, many eye glasses, especially | | | | with only a small proportion of what they have to pay |
| those made by world top brands, are still very | | | | for top eyeglasses made by those name brands- the |
| expensive. For example, eye glasses manufactured by | | | | cost can only be 10% or less in most cases. The |
| Dior, Armani, and other name brands, are averaged | | | | reason why superb glasses are available in the market |
| about several hundreds of dollars for each pair. | | | | is firmly linked to several factors. Being cheaper and |
| However, such price is unaffordable for people with | | | | cheaper is the greatest features in almost all fields, as |
| relatively low income. Therefore, some cheap | | | | technology advances on and on. |
| eyeglasses are urgently needed. In fact, many other | | | | Great innovations and achievements made in glasses |
| reliable glasses makers (not famous as those top | | | | field have greatly lowered the cost in the making. |
| brands) have detected this opportunities and prompted | | | | Especially, it is much easier and cheaper to get the |
| some low end eye wear, in which superb glasses are | | | | materials for both lenses and frames. Moreover, as |
| included. These superb cheap eye wear are sold at | | | | more and more people are devoted to learning some |
| very low price and can meet the demands of all | | | | more related knowledge, it also becomes much easier |
| massive people. | | | | and cheaper to find qualified opticians and optometrists. |
| Some people may bear bias toward to these cheap | | | | All these factors have played great role in deciding the |
| eye wear, for they always think low price equals low | | | | prices of eye wear. |
| quality in most cases. This is a kind of psychological | | | | Moreover, as more and more manufacturers step into |
| hints. And it can well explain why many retailers tend | | | | this industry, the competition among them becomes |
| to raise the prices when the sales come into | | | | much more intense than ever before. In the |
| stagnation due to low price. However, as more and | | | | not-distant-past, manufacturers in the industry can |
| more low price eye wear are brought into the market | | | | usually gain superb profits, but now they have to |
| with guaranteed quality and services, the massive | | | | narrow the marginal interests, so as to take larger |
| wearers begin to accept and use these cheap | | | | market share. This can also be well proved by the |
| glasses. Good examples include- $5, $8, $20, $30 and | | | | emergence of so many top super glasses. |
| other superb cheap eye glasses are very popular in | | | | |