| > | | | | one angle, or sell kits which are already put |
| Branding Yourself as the Expert Product Consultant. | | | | together of common cosmetics. With EBooks and |
| Competition is a given in the marketplace. No matter | | | | other digital products, you can sell customers on the |
| how novel your product, you will have imitators | | | | point that your books are easy to read and can be |
| springing up seemingly overnight. You must establish | | | | adapted to a number of different uses. |
| the differences between your product and that | | | | Remember that price is one of the most important |
| offered by your competition — this will help you | | | | considerations in marketing any product. That said, |
| to retain current customers and draw in new ones. | | | | most people are willing to pay a little more for a |
| Remember that consumers have a lot of choices. You | | | | product which they feel is superior in quality. Before |
| have to convince them of the merits of buying from | | | | you price your product in an attempt to undercut the |
| you instead of from a competitor. Think about | | | | competition, consider your target market — are |
| what your product offers that no one else’s | | | | they willing to pay more a product which is perceived |
| does. Once you know what to say, make this a part | | | | as having an added value? You can try selling your |
| of your marketing materials; this is an important | | | | product at one price and if it doesn’t perform |
| message to get across to current and potential clients | | | | as well as expected, you can always lower it later. |
| alike. | | | | Customer service is also something which will make |
| What features are included in your product, but not | | | | not only your product, but your entire business stand |
| that of your competition? | | | | out from the crowd. Your customers will feel |
| Perhaps you are in the cosmetics business; maybe | | | | appreciated if you make a habit of following up on all |
| your products include a mirror in the lid of each case | | | | xorrespondence in a timely manner, giving them an |
| for easy application. If yours is a less tangible product, | | | | added value with useful free information and the |
| such as EBooks, you can include extras like checklists | | | | occasional customer appreciation event. |
| or top 10 ideas for whatever your chosen niche | | | | Setting your company apart from your competitors is |
| happens to be. | | | | a must for business success. Your product will soon |
| Think of the benefits which your product can offer to | | | | come to build a reputation for itself. People will just |
| consumers. Will it make their lives easier in some way; | | | | know that your product is the best available and come |
| will it perhaps save them time? Again using the | | | | to you without even considering your competition. |
| example of cosmetics, you can go with the all in | | | | |